TALERO STUDIO For brands
Choosing is hard. Playing isn't.
We turn your customers' hardest choice into a 2-minute game. Players get a match they trust. You get preferences no survey shows.
Same game. Your world.
6 quick picks build your RIASEC interest profile. Then we match it to city trips that have a profile on the same six dimensions.
Demo for brands. Just for fun, not an assessment.Watch
One game. Any world.
The whole idea in about a minute: a hard choice, quick picks, a profile, and three matches from your range.
Why brands use it
Three wins in two minutes.
Attention
People spend two minutes with your brand, voluntarily. Because it's a game, not a form.
A match they trust
Every player ends with the three products from your range that fit their interest profile best.
Real preferences
Aggregated, consented interest patterns of your audience, based on what players choose in the game, not on what they say.
One engine. Any world.
Same game. Your world. Your products.
WORLDA run along a Mediterranean coast
Each of your city trips gets a profile on the same six dimensions. Tap one to compare it with an example player (code A·S·E):
40%match
example playerInnsbruck · mountains & trails
Built on Holland's person-environment congruence: people and environments share the same six dimensions, and a good fit means similar profiles. We use real clicks and purchases to adjust product profiles over time.
Campaign builder
Sketch your game in 30 seconds.
YOUR GAME BRIEF
The Talero game, in your world
- World
- A run along a Mediterranean coast (example)
- Players
- Play 2 minutes and get a RIASEC interest profile, based on what they choose in the game
- Your range
- Each of your city trips gets a profile on the same six dimensions
- Result
- The 3 closest city trips + "Shop your match"
- Runs on
- Website, Social ads
- You get
- Aggregated, consented interest patterns of your audience and which matches they click
Live work
Already running.
Choosing a major
Students run through a city and grab what interests them. Result: play style and three majors.
Play it →
Finding a book
Readers run through a library town. Result: three books to read next.
How we work
From brief to insight.
Pricing
More than a quiz. A fraction of a microsite.
Studio Lite
€490 / month
minimum 3 months · + VAT
- Up to 12 products profiled
- Template world (city, coast, library…)
- Dashboard with standard KPIs
- Your logo, colours and backgrounds
- Customisable KPIs + leads with consent
- World built from scratch + data export / API
Studio Brand
€1,490 / month
minimum 3 months · + VAT
- Up to 40 products profiled
- Template world (city, coast, library…)
- Dashboard with standard KPIs
- Your logo, colours and backgrounds
- Customisable KPIs + leads with consent
- World built from scratch + data export / API
Custom
On request
for large brands and agencies
- Unlimited products profiled
- Template world (city, coast, library…)
- Dashboard with standard KPIs
- Your logo, colours and backgrounds
- Customisable KPIs + leads with consent
- World built from scratch + data export / API
Questions brands ask
Do players need an app?
No. It runs in the browser, from any link or QR code.
How does the matching work?
Players always play the same Talero game and get a RIASEC interest profile, based on what they choose in the game. Each of your products gets a profile on the same six dimensions, set together with you. Players see the products whose profile is closest to theirs. This builds on Holland's person-environment congruence principle.
Is this proven for products?
The six RIASEC dimensions and person-environment fit are well established in career guidance. Applying them to products like cities or cars is new. We test it openly and calibrate every product profile with real engagement data.
Can we use our own products and look?
Yes. The game world, colours and result screen are built around your brand. The game mechanics stay the same.
What data do we get?
Aggregated interest patterns: how your audience is distributed across the six dimensions and which matches they click. Personal data only with explicit consent.
Is it transparent for players?
Yes. Players know their picks drive the match. No hidden profiling, GDPR-compliant, and the core platform is hosted in Germany.
What does it cost?
Studio Lite starts at €490 per month, Studio Brand at €1,490 per month, both for at least 3 months. Custom worlds on request.